Toronto Raptors
Uniform Concept

April 2014

Personal Project
#branding
#graphic design
#apparel design

Bridging the gap between past and present, this uniform concept aimed to combine elements of the team's then 20-year visual history into a modern interpretation.
A key focus was to embrace the sharp and aggressive nature of the original team uniform and refine it to symbolize the growth of an emerging young while paying respect to the team's of years past.



WORDMARKS + COLOURS


HOME WHITE


AWAY PURPLE


ALTERNATE BLACK/GOLD