BEARD FACE ON
To give back to his hometown of Mesquite, Texas, the NBA’s Quincy Acy started a youth basketball camp to reach out to the kids, inspire them to work hard for their dreams, and have a little fun in the process.
This is where the BEARD FACE was born.
The goal of this project was to a brand new t-shirt design for Quincy’s second annual basketball camp.
Elementary school kids attending from the nearby area would get a chance to meet and learn from their hometown hero.
The design needed to be something that was cool, engaging, and created a sense of fun for the event.
The beard face shirt was so well received at the camp and on social media that Quincy wanted to turn it from a one-time camp graphic into his personal branding.
We re-worked the message into a new call to action – Put Your Beard Face On.
The shirt and branding can be spotted floating around online on Quincy's website, promotional photos for Bevel shaving products, and on NBA 2K's YouTube channel.