LEXUS DESIGN SCHOOL
For the 2017 Lexus Design School Challenge, the brand asked Canadian university students to create a design concept for a revolving car display to use on the 2018 Auto Show circuit.
This concept was the winning design and will be produced and featured in upcoming Canadian Auto Shows.
Awakening the senses and making a bold statement. Lexus wanted an exhibit which provided a unique sensory experience to its guests at the Auto Show. They wanted people to be moved by what they saw. Of course, as a luxury car brand, making a stylistic impression was key. They placed an emphasis being daring and prioritizing style over aesthetic.